I am a freelance designer with a background in graphic and industrial design looking for exciting new opportunities!
Getting a taxi from Umeå airport has become a real problem for tourists as well as local business travelers who fly weekly. While working directly with the Umeå airport manager and Umeå taxi services, my group created a concept to better facilitate communication between the travelers and the taxi servies in the next 5-10 years. Though the concept utilizes technology not yet readily available, our primary focus is on facilitating communication to create a smooth transaction.
Mootivate New York
Movement to inspire New Yorkers to become more active in their every day lives and form a city wide community that is proactive towards their well being. The app encourages the user to make more active choices, challenge other users in activities and form good habits. The concept is to be accomplished with a two parts, the application and a movement through city wide activities to encourage people to get outside and know their community.
Mootivate New York
Fit Focus is an integrated collaborative conceptual branding project I’m working on with a fellow designer, a copywriter and a business developer. At this point, we have put together the foundation for the brand, comps for the mobile app and packaging for our first supplement product. Deliverables to come are: website, promotional campaign (posters, ads, videos), and merchandise.
A one week project to redesign the interface of a coffee machine. The goal was to make it intuitive enough that anyone of any cultural background could use. We also took it one step further and designed the machine itself.
My contribution was in research, wire frames, mock ups and interface design.
A vehicle interior project inspired by the moodboards and musical stylings of singer/songwriter Woodkid.
Woodkid’s music is a dark emotional adventure that I tried to capture in the form of an air yacht that swims through the sky. Essentially an air ship that can be rented out for a period of time to have the adventure of your life.
The final deliverable was in the form of a poster to show the vehicle interior and captured emotion of the work. Mood boards, ideation sketches and photoshop tools were major aspects of my process.
A form project designing a hair dryer for a major brand. My chosen brand was Under Armour, a fitness clothing company.
The final product is a small cordless, handle-less hair dryer inspired by athletes on the go. It is designed to be grabbed off the charging station on the way out the door and tossed into a gym bag.
A salt spreader is used to fight against ice in smaller residential areas, such as walkways and driveways. Presently, there aren’t many products of this nature on the market, which made it a perfect opportunity for Gardena to expand their product line for the winter months. They have recently released a salt spreader of their own and this was my chance to design my own version of this product while applying the Gardena form language, while utilizing ergonomic testing, sketching and model making skills.
Performing user tests and surveys were a great aspect of the work not pictured below.
Logo design for the Ørestad Spartans, an American Football club in Copenhagen, Denmark.
After the initial research phase of my process, I developed two logos with variations for the club board to choose from. They chose the very top left logo of the second image below to move forward into use, which they found to be more aggressive than the others. Black and green were already the teams designated colors.
The logo has been made into stickers on the players helmets. T-shirts and sweatshirts will soon be made, as well as receiver’s gloves for the players to wear. For these the logo will be printed on the inside of the gloves and used as the grip.
Let's Get Busy
Personal project inspired by being fed up with paying too much money for an expensive and ugly weekly planner.
The planner features a two page spread for each week of the year with plenty of room to write in an event for each hour of the day while having room for notes. Additional features include a monthly calendar, lined and dot grid pages for notes and a pocket for loose papers.
Lounge was a group project where we created a conceptual eCommerce website. Responsibilities for the 3 of us included photography and photo editing, wire framing, web design and development, and complete collaboration. My personal contribution was developing the main structure of the website and editing all of the photos used on the website.
Established by three college students in 2012, Lounge strives to meet a unique demographic. By taking "frumpy" to a whole new level, we give students, over-achievers, artists, musicians, aspiring romantics, sports fans, and other twentysomethings the chance to rock their Sunday loungewear.
We offer a wide variety of clothing and accessories to complete your perfect look, or mix-and-match for an eclectic style. Didn't think you could leave the house like that? Well now you can.